Our Story
Through the sale of our children's picture book and corresponding line of pajamas, we help break the cycle of poverty, eliminate gender inequality and provide boys and girls alike with a foundation on which to build a healthy, happy and prosperous future! Our children's picture book series follows young, protagonist Annie as she achieves her dream of learning about the world by travelling to different countries in the comfort of her magical pajammies! While the premise of the stories is steeped in fantasy and fiction, facts pertaining to each location and culture have been incorporated to teach the young reader, and simultaneously provide him or her with a richer, more didactic reading and learning experience.
Our Impact
A portion of the proceeds from every Annie’s Pajammies unit sold is donated to help facilitate access to education in countries across the globe.
Vision
To create a more united and accepting global community.
Mission
To build intercultural competence through experiential learning by selling a children’s picture book series in conjunction with a corresponding pajama line.
Values
Education, literacy, and justice; community, comfort, and diversity; empathy, generosity, and gratitude; creativity, imagination, and ambition.
Our Founder
Annabel Gutherz is a writer, musician, student and social entrepreneur. Through diverse media she ventures to make the world a better place by combining her fierce imagination with her philanthropic desires. When Annabel isn't conjuring magic-imbued global adventures or designing pajamas for Annie's Pajammies, she can be found in the studio recording her original retro-rock music, earning her Master's degree, acting, learning Italian, trying to satisfy her hunger for chocolate, or talking... A LOT!
"A pajama-tastic read for those with young children! It's fun, educational, and brilliantly written and illustrated. Annie's Pajammies offers the wonders of exploration, friendship, and cultural competence to every reader! True MAGIC!"